In this case I’m not referring to Nikola Tesla (1856-1943) best known for his pioneering research in electricity and robotics and for his numerous inventions. But Tesla the electric vehicles. Did you ever ask yourself “where a person can wake you up for in the middle of the night?” I did and one of them is…. driving a TESLA! I know “I’m officially a Tesla Freak”. At the company CWR Mobility I have been working for, they created business cards where we could add 3 things we like at the back of the card and I believe you can already guess one of them….

So what’s so fascinating about Tesla? First of all customers nowadays would like to identify with companies that actually add value, standing out and are different. Tesla is a great example for that! Tesla is providing a strong purpose. This is strongly embedded in their corporate identity. A clear goal means also showing confidence and clarity. It makes a product or service more touchable and easier to relate with.

Going back of the announcement of Elon Musk (founder of Tesla) on March 2016: He just gave the answer by questioning “Why” See the below video:

Around 18:10 you can see yourself what kind of experience they create around the lauch of Model 3

The questions Elon Musk asked himself is: Why are we doing this? Why does it matter? Why does tesla cars exist? It’s very important to accelerate transition to sustainable transport. It’s really important for the future of the world! We have record high CO2 levels, its a vertical line and still climbing; 407.57 ppm as of April 2016. Thats shocking and Elon Musk is willing to change that.

“The science is sobering—the global temperature in 2012 was among the hottest since records began in 1880. Make no mistake: without concerted action, the very future of our planet is in peril.”

Christine Lagarde, Managing Director International Monetary Fund

Elon Musk is taking action and is tapping into this problem by providing sustainable electric vehicles, with a very sexy look and feel.

Why electric vehicles? What will happen with the world if we don’t do anything to change and the levels of CO2 will keep rising?

CO2 is an odorless and colorless gas naturally. Normally, the CO2 is used by plants to make oxygen again. CO2 is the chemical name for carbon dioxide. This substance is released from the burning of fossil fuels such as oil and natural gas. Especially the CO2 emissions from heavy industry, transport and traffic is a big problem. So it is very important to reduce CO2 emissions. When this does not occur in the long run, this may lead to a worse and enhanced greenhouse effect. This can create again a lot of environmental problems. So it creates a climate change and environmental degradation.
Therefore we need more Tesla’s on the road!

Elon Musk really knows how it works, by entering the market with different models for different targetted groups and needs. As their resources a limited and they are a tiny company, they still make it happen by doing it together. Their customers are part of the Tesla family and Tesla really values them! Thereofre Tesla is growing and growning and can build a whole new car line for the Model 3. You see; interacting with your customers, showing them their needs is so meaningful. A result is that within 24 hours already 115.000 pre-orders has been placed for the Tesla Model 3. This means 115.000 x 1000 dollar and its still increasing. Of course there might be some risks if everyone withdraw their order, but as Tesla is creating fans instead of customers and fans are much more loyal and valuable to your company. They want to see you succeed and be part of the successes.

This is a great example of how to build your business without having the investment, interact with your customers and let them feel part of the business. Without a great customer experience you can forget it. The world and customers are changing.

I really love to see that Tesla is investing in the new generation, they want to take care of the polution and are not only watching but also doing something here to change it. In addition of that the Tesla electric cars are so appealing, safe, fast, beautiful and a great performance. I really cant hold myself for going wild and I hope to drive a Tesla myself one day. With Tesla model 3, it will be soon happening, for many people all over the world.

The great brain behind Tesla “Elon Musk” shows it all and I believe we all have our bucket list.. On my bucket list you will definitely find meeting with Elon Musk. I would love to meet him in person to talk about Tesla but also his way of thinking, awesome ideas and the willingness to START doing it! Even if he fails, he starts all over again (SpaceX is here a great example). That’s what I really admire in this man! So @ElonMusk if you’re reading this, I would be very happy meeting you.

I hope to be part of the Tesla family anytime soon, for now I will keep Tesla alive in my dreams.