I really like the Gamification part of engaging with your customers. It should be part of a loyalty program where you offer your customers surprises, updates and or bonuses and a nice fun part. Mario Bros (we all know him) where you can explore different worlds, need to beat Bowser who kidnapped the Princess is a good example.
Gaining points, finding the right key, trying again and again. With Gamification its more less the same, customers can interact with your brand, via all different kind of games, where you can collect points, badges or even reward your customers with (physical) prizes. To create the best customer experience, you have to integrate with social media and be personal. The users/ participants will share their experiences and rewards once they redeemed their code or exchanged their points. You could even add the ability that users can earn badges to display on the user profiles and news feeds. This allows the user to show off their accomplishments, and earns the brand valuable advertising space.
Besides the fun part of Gamification for its users, there are also some other parts that are important. How are you going to deploy your platform and how are you going to measure the results? The most common form of Gamification is via SAAS – Software as a Service. There are also businesses who choose to have their Gamification platform run through a custom software, on premise, mostly used in specific industries. Please note that this is a more expensive way in keeping the platform up-to-date.
And of course measure your goals… We all know the magic word “BIG DATA”. And that’s very important. Ask your participants for direct feedback, keep customer issues to a minimum and keep innovating. A gamification platform is a Continuous optimization of instant reward algorithm.
If you already running a loyalty program, you should try to engage your customers through a Gamification platform. And let’s engage! I have seen the impressive results myself they really stand out. GAMIFICATION WORKS! But you need to have the right professionals, the right platform, optimize continuously and analyze BIG DATA through enhanced BI tools. Gamification can make a huge impact in customer engagement and is a key metric of brand success.
When users are engaged, they not only return to your business, but are more likely to tell others about your brand in-person and over social-media. When this happens, it turns your current users into brand ambassadors/ FANS. This in turn leads to higher brand recognition, keeping loyal to your business and this is what we ALL want. Stand out of your COMPETITION.
Please find some nice takeaways about 75 customer services quotes/ statistics.
Congratulations you have completed the starters guide to Gamification 🙂
(that does feel good right?) and this is also how your customer will feels, every single time. Guess how they will feel once they have won a prize…
“People want this level of engagement from the companies with which they do business … even the best of what formerly passed for good customer service is no longer enough.
You have to be no less than a customer concierge, doing everything you can to make every one of your customers feel acknowledged, appreciated, and heard. You have to make them feel special, just like when your great-grandmother walked into Butcher Bob’s shop or bought her new hat, and you need to make people who aren’t your customers wish they were. Social media gives businesses the tools to do that for the first time in a scalable way.”
– Gary Vaynerchuk, “The Thank You Economy”
Hope you enjoyed learning the basics, please let me know if you have any specific questions.
Love, Marietta
